AirHop
See how IMADO consolidated multiple leisure brands into one WordPress Multisite platform with shared content, custom features and faster management.
Leisure
JUMP House
High-Performance WordPress Platform for a Leading Trampoline Park Brand
Loading time
1 sec
Page Speed:
95/100
Build in:
~450h
About the Client
JUMP House is one of Germany’s leading indoor trampoline park brands, operating multiple locations nationwide. With thousands of visitors every week and a fast-moving marketing team, their website plays a critical role in discovery, bookings, and brand experience.
They needed a platform that could match the energy of their parks – fast, flexible, and easy to manage internally.
The Challenge
The existing website had become a bottleneck for both users and the internal team:
- Outdated design that no longer reflected the brand’s dynamic identity
- Overly complex CMS structure slowing down content updates
- Friction in the user journey, especially on mobile devices
- Low conversion rates for key actions such as bookings and park discovery
- Performance issues impacting SEO and user engagement
Collaboration & Delivery Model
We worked closely with Webpart, the SEO agency responsible for organic strategy, as well as JUMP House’s internal marketing team.
This collaboration allowed us to:
- align technical decisions with SEO requirements from day one
- ensure clean information architecture and crawlability
- implement performance and UX improvements that directly supported organic growth
- deliver a platform that marketing teams can iterate on independently
Our Solution
IMADO led a full redesign and rebuild of the platform, focusing on performance, usability, and editorial flexibility.
What we delivered
- Built a custom WordPress theme from scratch, optimized for speed and scalability
- Implemented bespoke Gutenberg blocks tailored to JUMP House’s internal workflows
- Simplified content management – no code required for daily updates
- Streamlined the user journey from park selection to booking, with a strong mobile-first focus
- Applied performance best practices across front-end and back-end
- Improved accessibility and laid a solid SEO foundation
The result: a platform that is fast for users and frictionless for editors.
Impact & Results
- Noticeable increase in booking conversions within the first 3 months
- Page load times reduced to ~1 second, leading to longer sessions and lower bounce rates
- Marketing team can now update pages in minutes instead of hours
- Platform ready to scale with new locations, campaigns, and traffic spikes
Technology & Approach
- WordPress with custom Gutenberg architecture
- Clean, extensible codebase aligned with WordPress Coding Standards
- Performance-first mindset (Core Web Vitals, caching, asset optimization)
- Designed for long-term maintainability, not short-term hacks
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