AirHop
See how IMADO consolidated multiple leisure brands into one WordPress Multisite platform with shared content, custom features and faster management.
lawyer
From Elementor to Gutenberg – Faster, Cleaner, Easier to Edit
Loading time
~0.6s
Page Speed:
99/100
Build in:
~70 hours
Project Overview
Sankowski needed a faster, more maintainable WordPress website that would be easier for their internal team to manage while delivering top-tier performance.
The existing site was built with Elementor, which limited editing flexibility and introduced unnecessary overhead affecting load times and Core Web Vitals.
We was brought in to rebuild the site using Gutenberg, focusing on performance, clean structure, and a better editorial experience.
The Challenge
- Elementor-based setup impacting performance and maintainability
- Slower page load times and suboptimal Core Web Vitals
- Editing experience that didn’t scale well with content changes
- Need to modernize the site without changing its visual identityndards
Our Solution
We led a full migration from Elementor to Gutenberg, rebuilding the site with a performance-first mindset.
What we delivered
- Rebuilt the website using native Gutenberg blocks
- Removed unnecessary front-end overhead introduced by the page builder
- Implemented a clean, modular block system for easy content editing
- Optimized assets, queries, and rendering for maximum performance
- Improved maintainability and long-term scalability
The result is a WordPress setup that’s lighter, faster, and easier to manage.
Impact & Results
- Page load time reduced to ~0.6 seconds
- 99/100 PageSpeed score
- Significantly improved Core Web Vitals
- Faster, simpler content updates for editors
- Cleaner codebase ready for future growth
Technology & Approach
- WordPress with native Gutenberg architecture
- Performance-focused front-end implementation
- Minimal plugin footprint
- Clean, maintainable codebase aligned with WordPress best practices
Latest Work
A selection of recent projects where we helped brands build fast, scalable, and easy-to-manage WordPress platforms.
Vincents
See how IMADO supports Vincents with scalable WordPress development, API integrations, performance improvements and ongoing platform development.
JUMP House
See how IMADO rebuilt JUMP House with custom Gutenberg blocks, faster performance and conversion-focused UX for a leading German leisure brand.
Estelle Gassmann
See how IMADO converted Resort Studio’s Figma design into a custom WordPress and WooCommerce website for Estelle Gassmann.
Rush
See how IMADO built a scalable multi-country WordPress platform for Rush, with Gutenberg, local flexibility, high performance and Roller integration.
Spadiora
See how IMADO developed and optimized Spadiora’s multilingual WooCommerce store with a custom checkout, promotions and tailored shopping flows.